MORE THAN WORDS
A Creative Director's Memoir
HERE'S THE THING
I'm not your average wordsmith; think of me more as a certified copy ninja, infused with a spicy South African-Indian flair and armed with a penchant for wordplay that could leave Shakespeare green with envy.
Having dabbled in advertising from the young age of 16, life's funny twists eventually landed me a prestigious title, complete with a calendar so packed it's practically begging for a bathroom break.
Originating from the land of tea and conversation, I've polished my verbal acrobatics across traditional, social, and digital landscapes. I've surfed the waves of TV downsizing, witnessed the rise of palm-sized phones, and soaked up the sun in Dubai for the past eight years.
Let's ditch the tired old tropes and get down to brass tacks – I'm your one-stop-shop for captivating chatter, ready to waltz words straight into your soul.
CHAPTER 1: MANIFESTOS
What's a writer without a snappy manifesto or four?
There's a finesse to crafting a finely-tuned paragraph that sells the concept, the destination, or just the emotion.
That's where I step in.
CHAPTER 2: CAMPAIGNS
Another day begins, bringing another busy advertising project. Whether it's a regular TV commercial or a special 360-degree campaign, there are plenty of chances to enjoy the excitement of the advertising world.
CHAPTER 3: DIGITAL EXPERIENCE
As time progresses, we evolve from simply creating for the digital world to adapting to its nuances. We realize it's not just about crafting promotional videos but integrating ourselves into the UX and UI process. Consequently, we discover and produce beyond our previous limitations.
CHAPTER 4: CRAFTED BY DESIGN
Words serve a purpose beyond merely promoting the latest trend. In the realm of design, they possess the power to uplift, infusing emotions with a delightful whimsy in their presentation.
